Step by step guide to building a marketing plan that works
Want more customers?
How do you capture new clients?
How do you keep the clients you have happy?
Are you providing the right message to the right people at the right time?
Don’t know where to start with Marketing?
Let’s create Magnificent Marketing together!
Magnificent Marketing is an online step by step course that helps you build your marketing plan.
The course combines video-based learning with practical exercises and worked through examples to help develop your understanding of marketing. This is accompanied by our Magnificent Marketing plan template which is populated in stages as the course progresses.
As well as the marketing plan template, we also provide two fully completed example marketing plans showing a b2b Manufacturing business and a b2c Fitness coach business to act as a reference. As a bonus, you also get a marketing strategy e-book full of helpful hints on practical application.
The magnificent marketing methodology provides a logical structure to your marketing, delivering competitive advantage for your business to help you understand and shape customer behaviour.
You will learn everything you need to know to be able to create a successful marketing strategy and the tactics to realise your goals. You will learn the choices available, techniques and tactics, as well as what to measure to make sure your efforts return results. Each topic will enable you to build your marketing plan, so you finish the course with your own marketing strategy, tailored to your company.
This is not just a generic approach, this course gives you the tools to build your plan, your way for your business through providing essential marketing information, tools and techniques to match your organisation’s capabilities with client demand and drive the continual search for competitive advantage. In addition, once completed you will have options for further mentoring and clinic sessions, ensuring you have the confidence to deliver magnificent marketing in your own business.
Why do I need a marketing plan?
A plan provides structure to your marketing activities and helps you measure effectiveness.
How will this help my business?
Our course features videos on marketing theory, in easy to understand sections. Based on our model of Review, Acquire, Promote, and Retain; it will help you:
- Define your business marketing requirements
- Find new customers
- Win new business though effective promotion
- Gain more spend from existing customers
What are the advantages of this course?
- Learn at your own pace
- Understand your options
- Build a step by step plan
- Revisit each lesson
- Set goals and priorities
- Get ongoing support
Who should sign up?
- Business owners and entrepreneurs who want to improve the effectiveness of their marketing activity
- Experienced marketing managers wishing to enhance or refresh their knowledge of key concepts and frameworks
- Students and Executives across all sectors seeking professional development and a greater understanding of the marketing process.
Following the course, you can sign up for further support including:
- Written review of your marketing plan with expert comments for optimisation
- Advanced Marketing Strategy eBook
- Marketing mentoring via Skype and face to face
- Ongoing support for your marketing activity.