As an Entrepreneur, PR professional, small business owner or social media executive, how can you ensure your client or business is achieving the press coverage you deserve?
If you are continually pitching to editors and finding it difficult to place, struggling to make your brilliant story heard over all the white noise, or are uncertain how to approach a pitch to begin with, this online workshop with an expert national journalist and TV producer who will help you to refine your pitching skills and learn how - and who - to approach.
This training session is ideal for anyone wanting to get their voice heard by the media!
In this 4hr session you will learn the following:
- What is my story?
- How can I get more stories heard?
- What media is best suited for me?
- Am I ready and prepared for the media attention?
- 10 ways to ensure that you get your story into the media!
Topics featured in the course:
- How different areas of the press and media operate, and how journalists find stories
- Discover what makes a good story & how to find them in your business
- What journalists and editors are looking for - and what they aren’t!
- Gain top tips, skills and techniques to enable you to get media attention you're looking for
- The dos and don’ts of working with the media
- How to build strong relationships with journalists and editors
Why attend our session:
- Worried your company is not visible during the Coronavirus pandemic- no one knows you or your business exists?
- Frustrated people don’t understand what you do – you’re always having to explain over and over again what service or product you offer?
- Concerned about the fact you’re successful, but you are still relatively unknown in your geographical area?
- Unhappy your expertise is not being recognised or valued at a regional or national level?
Learn why you need to stay visible now more than ever, how to stay visible and how to develop compelling stories for you and your business.
Our trainer has a long career in journalism and television and has a broad range of contacts across the UK. She knows what a story should look like and who might be interested in it. She will be teaching you how to raise your profile and get PR Nationally. Our trainer is still a working journalist today, supplying articles to national magazines/ newspapers and making television programmes.