"Branding is what people say about you when you're not in the room"
A brand can be a name, a sign, a symbol, or a combination of all of these items that identify the products or services your business offers. Fundamentally, a brand helps differentiate your goods or services from other sellers by occupying a corner of your customers mind.
Our discovery sessions are tailored to each individual client, but these are the main things we’ll cover:
- Your brand – what’s your brand’s personality? How do you want to position yourself and communicate with your audience? Do you have or need a brand identity? Think about colours, images, and tone of voice.
- Your audience – who are we talking to? What are your audience demographics?
- Your industry – we need to gain a thorough understand of your industry. Who are your main competitors? What’s working for them? What do you like and not like about their approach? What are the main challenges your industry faces in terms of customer engagement? What fears do you need to allay? What regulations do you need to adhere to?
- Historical activity – what kinds of marketing have you used before? What worked and didn’t work? How does your audience engage with your current website?
- Search – how does your audience find you? Where are your enquiries generated? How are you performing in the search engine rankings?
- Analytics and data – what data can you share to give us some first-hand audience insight? Think about website traffic, social media engagement, and the different marketing strategies you’ve used in the past and the results they’ve delivered.
- Objectives – what do you want to achieve from the project? What are the key deliverables and how do you measure success?
- User journey – what process do customers follow from initial contact to conversion? What are their ‘pain points’? What reassurances do they need to gain confidence? What questions are you most often asked about your products or services?
- Brainstorming – this is the fun bit! We will take some time to throw around ideas and thoughts, based on the information we’ve extracted so far. There is no such thing as a bad idea here, we just want to get the creative juices flowing!
- Strategy – we’ll discuss different ways in which we can achieve your goals, whether it’s a branding, website or marketing project (or a combination). We’ll put forward ideas for consideration and work out the best approach to ensure you get results.
By the end of this interactive session we will discover what makes your Brand unique and different and then give it a compelling positioning within the marketplace.